Joe Chernov, VP of Content Marketing for Eloqua, a revenue performance management company, expresses his dismay with the ‘boy’s club’ culture of content marketing, namely, excluding women thought ... Read More
Experience will be positive after you establish trust and credibility
As marketing content developers we should keep in mind how our content impacts trust and credibility with prospects, clients, employees and suppliers. Words are important. Buyers are absorbing content from all sorts of places. They evaluate emotionally and rationally if our promises sound true or too good to be true. When we accomplish trust and credibility, our marketing content will drive business.
- TRUST means ... Read More
If you are serious about content, check out CMI
Content marketing, according to Content Marketing Institute, is the practice of creating relevant and compelling content in a consistent fashion to a targeted buyer, focusing on all stages of the buying process, from brand awareness through to brand evangelism.
Content is today’s path to customer experience and marketing success.
Think like a Publisher
Developing and implementing a
marketing content strategy is today
the single most critical task
that B2B marketers must master.
Content has always been “king of the hill”.
The power of ... Read More
Predicting 2012: The Year Quality of Customer Experience Becomes King
The next twelve months will see a greater focus than ever before on the quality of customer experience permeating strategies, systems, applications and initiatives.
An efficiency and transaction mindset is driving many industries including airlines into a churn-based business model that is tough to escape from.
In 2012 many businesses will need to step up their efforts to make better use of internal systems ... Read More
Marketing to Revenue
For over 4 decades (my how time flies), I have helped many global companies and small companies grow their businesses. One of my beliefs is that I have always worked to keep marketing and sales aligned. Marketing should enable sales. Marketing should be tightly linked to generating revenue. Otherwise, why do it ... Read More
The Apple Retail Experience
It’s the Christmas shopping season — our first without Steve Jobs. Still, what a perfect time to talk about Apple. It goes without saying that Apple is redefining and reshaping the retail experience via the company’s growing roster of stand-alone stores. But there’s something even bigger going on here, akin to how online show retailer Zappos.com is turning the traditional rules of e-commerce upside ... Read More
Content Marketing at “Orchids at Palm Court”
Hilton Hotels knows how to use content to put their brand on the table.
If you visit Cincinnati, do not miss out on this fabulous customer experience — dinner prepared by American Chef of the Year, Todd Kelly.
Dinner at this magnificent restaurant in the Cincinnati Netherland Plaza Hotel is always exquisite. The dining ambiance is distinctive at this French Art Deco masterpiece and a National Historic ... Read More
3 Curated Articles on Customer Experience
A few gems from my content curation site on Customer Experience Marketing:
From Inc Magazine:
Author Geoffrey James sees things differently than I do about branding, but sometimes it is useful to see what the “other side” thinks … to ... Read More
Speed to Market: Key to Customer Experience
Richard’s Diagram:
I can still see the long lost diagram in my head, and I wish it was not lost in my former agency’s history. It was a diagram dreamt up by my partner Richard Blumberg.
It was his attempt to show a senior manager at P&G how to reorganize for faster decisions.
It was a time when P&G was ... Read More