The Perfect Customer Experience

When Customers Become Advocates For Your Brand

Permission to Get Dirty

By Vicki Powers / Microsoft

Imagine finding underwear in the dryer at a New York City Laundromat-with a Web address and company slogan printed right on it. That’s the creativity behind an advertising campaign called "Permission to Get Dirty" that Miguel Zabludovsky developed for his "eco-luxury" laundry and dry-cleaning business, Slate NYC.

Zabludovsky, a 26-year-old budding entrepreneur, introduced his target market to Slate’s services right inside the "do-it-yourself" competition. The campaign was cheap and potent, he says, realizing a nearly 10 percent response rate.

Zabludovsky is turning the 50-year-old laundry service industry upside down with his innovative approach and environmentally friendly ... Read More

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