Let’s face it, the projects getting funded faster than any others in marketing, operations, and service are focused on more fixing big complex problems than they are on getting to know customers more individually. Trying to bring order to chaos right now is important; yet more critical is taking the time to define customer-by-customer strategies for enriching, adding value to, and ultimately getting your customers to their goals.
Being a major contributor to getting your customers to their goals right now is more important than any low-price leader strategy or doing bundling of services. What customers need more than anything else right now is results.
Time to Start Leading Your Customers’ Results Revolution
It’s not ... Read More