Social networks are re-writing the rules of what best practices in marketing are. Brands are laid bare in front of millions daily. It doesn’t take long for just one customer to make a major statement about how they feel about a brand and make a major impact on ... Read More
Monthly Archives: February 2010
Rolodexes Are Social Networking Roadkill
Sales people live and die by the relationships they make, not by their histories of contacts.
Like archeological finds, rolodexes preserve the past. Some can tell you the entire career of technology buyers over twenty years. Rolodexes are a fine research instrument but a selling tool inching towards ... Read More
The Health Care Patient Experience Rises to New Level
What kind of customer experience do you want when it comes to your own healthcare?
Is superior healthcare service worth, say, an extra $1,500 per year?
Consumer-goods company Procter & Gamble is ... Read More