There are an outstanding series of videos sponsored by the Stanford Technology Ventures Program. One in particular is outstanding in the area of early adopter’s contributions to a start-up trying to sell software over the Internet. It features Eric Ries, co-founder and CTO of IMVU, best-selling author and board member for several companies.
In this segment he discusses how early adopters can often deliver excellent insights and help more effectively tailor a new application to specific market needs. It’s well worth the time spent watching. If you have time his entire talk given at Stanford in 2009 is worth checking out.
Louis Columbus has over 20 years in the IT industry, specializing in product management, sales and marketing. Immediately before joining Cincom, Mr. Columbus was a Senior Analyst at AMR Research. He earned his MBA from Pepperdine University and completed the Strategic Marketing Management Program at the Stanford University Graduate School of Business. He has published 16 books on operating systems, peripherals and integration technologies.
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