A majority of Americans  will spend an average of 9% more when they believe a company provides excellent service according to survey findings released in the American Express Global Customer Service Barometer, a survey conducted in the U.S. and eleven other countries exploring attitudes and preferences toward customer service.

I like that stat but what I found interesting was how people are most likely to spread the news about their good experiences

Here’s the scoop from the news release:

Good News Travels Fast – Until You Go Online

Importantly, customers are spreading the word willingly and widely when they experience good ... Read More