The Perfect Customer Experience

Turning Satisfied Customers into Customer Advocates – Dale Wolf, Editor

The Perfect Customer Experience - Turning Satisfied Customers into Customer Advocates – Dale Wolf, Editor

Customer Experience is the Ultimate Differentiator

However, a perfectly delivered customer experience makes news and  travels fast through social networks that matter most – the peer and friend networks where the buying decisions are increasingly influenced based on personal trust. When we recommend products to our friends and colleagues, we seldom talk about the features, functions and benefits the way many marketers have been trained.

Instead, we focus on the overall experience of buying and using the solution.

We may mention some cool features but it is the “whole” offering that causes us to advocate for a brand. In a world where unique features become commodity features overnight, and where it is really hard to differentiate  based on the product uniqueness, we now need to focus our attention on WOW service. The Perfect Customer Experience will  travel through personal networks faster and with more impact than almost any other marketing technique.

 

Post By Dale Wolf (957 Posts)

This blog is all about freely sharing insights about customer experience and contextual marketing. The ideas are free to you and I hope you find them valuable in helping you lead a marketing transformation at your company. If I have helped make you more successful, then this project has been worthwhile.Google+

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