A survey conducted in October 2011 by marketing automation software vendor Pardot revealed that social media usage by B2B marketers is increasing. In fact 95% of B2B marketers are now using some combination of Facebook, Twitter, LinkedIn, YouTube or corporate blogs to reach prospects. The top 3 media used by survey respondents were using Twitter as their main social medium, followed by LinkedIn and Facebook. Measuring the success of these social media is also catching on, with nearly 70% now monitoring the return-on-investment of these media.
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