Content marketing, according to Content Marketing Institute, is the practice of creating relevant and compelling content in a consistent fashion to a targeted buyer, focusing on all stages of the buying process, from brand awareness through to brand evangelism.
Developing and implementing a
marketing content strategy is today
the single most critical task
that B2B marketers must master.
The power of ... Read More
The next twelve months will see a greater focus than ever before on the quality of customer experience permeating strategies, systems, applications and initiatives.
An efficiency and transaction mindset is driving many industries including airlines into a churn-based business model that is tough to escape from.
In 2012 many businesses will need to step up their efforts to make better use of internal systems ... Read More
For over 4 decades (my how time flies), I have helped many global companies and small companies grow their businesses. One of my beliefs is that I have always worked to keep marketing and sales aligned. Marketing should enable sales. Marketing should be tightly linked to generating revenue. Otherwise, why do it ... Read More
It’s the Christmas shopping season — our first without Steve Jobs. Still, what a perfect time to talk about Apple. It goes without saying that Apple is redefining and reshaping the retail experience via the company’s growing roster of stand-alone stores. But there’s something even bigger going on here, akin to how online show retailer Zappos.com is turning the traditional rules of e-commerce upside ... Read More
Hilton Hotels knows how to use content to put their brand on the table.
If you visit Cincinnati, do not miss out on this fabulous customer experience — dinner prepared by American Chef of the Year, Todd Kelly.
Dinner at this magnificent restaurant in the Cincinnati Netherland Plaza Hotel is always exquisite. The dining ambiance is distinctive at this French Art Deco masterpiece and a National Historic ... Read More
