Content marketing, according to Content Marketing Institute, is the practice of creating relevant and compelling content in a consistent fashion to a targeted buyer, focusing on all stages of the buying process, from brand awareness through to brand evangelism.
In 2007, Joe Pulizzi launched a content marketing service called Junta42. Recently this was renamed Content Marketing Institute. CMI runs Content World, a huge educational event with the next one occurring in Columbus, OH, on September 4-6, 2012. They also publish a magazine: Chief Content Officer.
CMI’s philosophy is that content marketing must include strategic planning, content creation, distribution, and metrics for multiple stages of the buying cycle to multiple customer personas. In my view, that means a complete content marketing strategy would incorporate inbound marketing principles, but it would also take a more holistic approach to meeting a business’s overall marketing goals.
This blog is all about freely sharing insights about customer experience and contextual marketing. The ideas are free to you and I hope you find them valuable in helping you lead a marketing transformation at your company. If I have helped make you more successful, then this project has been worthwhile.Google+
Related posts:
- Content is the New Currency for Improved Customer Experience
- Content Strategies to Drive Business Forward
- Content Marketing at “Orchids at Palm Court”
