Joe Chernov, VP of Content Marketing for Eloqua, a revenue performance management company, expresses his dismay with the ‘boy’s club’ culture of content marketing, namely, excluding women thought ... Read More

As marketing content developers we should keep in mind how our content impacts trust and credibility with prospects, clients, employees and suppliers. Words are important. Buyers are absorbing content from all sorts of places. They evaluate emotionally and rationally if our promises sound true or too good to be true. When we accomplish trust and credibility, our marketing content will drive business.

• TRUST means ... Read More