The Perfect Customer Experience

When Customers Become Advocates For Your Brand

Top 20 Women Content Producers: Content Marketing Institute

Joe Chernov, VP of Content Marketing for Eloqua, a revenue performance management company, expresses his dismay with the ‘boy’s club’ culture of content marketing, namely, excluding women thought leaders and influencers, noting that it is detrimental to the content marketing industry.

So Content Marketing Institute assembled their list of the top 20 women generating great content to show some might female writers. I might add that Joe  and CMI have done an excellent job at putting the spotlight on women leading the way as serious influencers and contributors to the content marketing institute. Content handled this way is an important factor in improving customer experience.

As a sample, here are 5 of their top 20 (in alpha order):

Ardath Albee (@ardath421): Ardath is the E.F. Hutton of B2B marketing: When she talks, people listen. Her blog and Twitter stream are among the most influential in her category.

 

Leslie Bradshaw (@LeslieBradshaw): Leslie runs data visualization firm JESS3, which has produced some of the most shared content of the entire social web. Ever. Her “More Seats” column for the Forbes Blog highlights women in tech.

Deirdre Breakenridge (@dbreakenridge): Deirdre is proof that PR and content marketing are kindred spirits. She’s omnipresent across her blog, Twitter, webinars, social Q&A sites, and more.

 

Jennifer Cisney (@kodakCB): Jennifer runs Kodak’s blog and social media presence. She’s also a prominent speaker at industry events. Anyone who follows Kodak marketing knows it takes smarts and swagger to succeed. She’s got both.

 

April Dunford (@aprildunford): April’s probably the least “classic” content marketer on this list, but her RocketWatcher blog might just be the smartest, most interesting marketing-related content on the blogosphere.

This blog is all about freely sharing insights about customer experience and contextual marketing. The ideas are free to you and I hope you find them valuable in helping you lead a marketing transformation at your company. If I have helped make you more successful, then this project has been worthwhile.Google+

Related posts:

  1. If you are serious about content, check out CMI
  2. What Women Want.
  3. Men are from Mars, Women from Venus
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