Super-Secret Cincom Super Bowl Ad Leaked Here First
Posted on February 3, 2012 by Steve Kayser
ADVERTISING SKULLDUGGERY
This Sunday, more than 111 million people will tune in to the big game – The Super Bowl – to watch the 2011 football season come to an end. Many of them will be watching JUST for the commercials. However, over on YouTube, some of the ads have been leaked accidentally on purpose.
A REAL BARGAIN: 30 SECONDS FOR 4 $MILLION
While some companies are coughing up close to $4 million for 30 seconds of air time, international software provider Cincom Systems decided that the $7-8 million it would take to air its ad would be better spent invested in its products and services to help companies improve their bottom line. (Although we did spend $7.00 on this advertisement for a soft drinks and a large peanut butter, anchovies, jalapeño jelly fried veggie burger.)
IT’S NEVER TOO EARLY TO TRAIN
Cincom’s advertisement is a reminder to everyone that it’s never too early to train, strengthen and strategize to position your company to win your big game – and get that next big sale.
ANOTHER CINCOM FIRST
Since every other company is releasing their advertisements this week to try to get ahead of the pack and garner as much buzz as possible, Cincom wanted to get in on the act. So far, this is the first software company advertisement we’ve seen.
VIEW THE LEAKED, SUPER NOT-SO-SECRET VIDEO
Special thanks to Eric Nies, Marilyn Cox, Robyn Robinette-Johnson, Carey Hoffman, Carla Johnson, Ed Mack, Tom Rolf, Devin Meister and Liz Harter (AKA the Cincom Video Team of the Week).
Steve Kayser is an award-winning business writer who has been featured in a marketing best practices case study by MarketingSherpa, "Purple Cows," by Seth Godin; "The New Rules of Marketing and PR" by David Meerman Scott (2007); "Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs," by Craig Stull, Phil Myers, and David Meerman Scott; "Making News in the Digital Age," by Emmy-award winning former CBS journalist David Henderson (2009), "A Marketer's Guide to e-Newsletter Publishing, Credibility Branding, Innovation Quarterly, B2B Marketing Trends, PRWEEK, Faces of E-Content magazine and "The Changing Faces of PR" (2009) by David Henderson. Steve's writings have appeared in Corporate Finance Magazine, CEO Refresher, Entrepreneur Magazine, Business 2.0, and Fast Company Magazine, among others.
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