The Perfect Customer Experience

Turning Satisfied Customers into Advocates – Dale Wolf, Editor

The Perfect Customer Experience - Turning Satisfied Customers into Advocates – Dale Wolf, Editor

Super-Secret Cincom Super Bowl Ad Leaked Here First

ADVERTISING SKULLDUGGERY

This Sunday, more than 111 million people will tune in to the big game – The Super Bowl –  to watch the 2011 football season come to an end. Many of them will be watching JUST for the commercials. However, over on YouTube, some of the ads have been leaked accidentally on purpose.

A REAL BARGAIN: 30 SECONDS FOR 4 $MILLION

While some companies are coughing up close to $4 million for 30 seconds of air time, international software provider Cincom Systems decided that the $7-8 million it would take to air its ad would be better spent invested in its products and services to help companies improve their bottom line. (Although we did spend $7.00 on this advertisement for a soft drinks and a large peanut butter, anchovies, jalapeño jelly fried veggie burger.)

IT’S NEVER TOO EARLY TO TRAIN

Cincom’s advertisement is a reminder to everyone that it’s never too early to train, strengthen and strategize to position your company to win your big game – and get that next big sale.

ANOTHER CINCOM FIRST

Since every other company is releasing their advertisements this week to try to get ahead of the pack and garner as much buzz as possible, Cincom wanted to get in on the act. So far, this is the first software company advertisement we’ve seen.

VIEW THE LEAKED, SUPER NOT-SO-SECRET VIDEO

Special thanks to Eric Nies, Marilyn Cox, Robyn Robinette-Johnson, Carey Hoffman, Carla Johnson, Ed Mack, Tom Rolf, Devin Meister and Liz Harter (AKA the Cincom Video Team of the Week).

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