The Perfect Customer Experience http://www.perfectcustomerexperience.com Turning Satisfied Customers into Customer Advocates - Dale Wolf, Editor Sat, 30 Mar 2013 13:18:08 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 Credibility, Trust and Risk — Customer Experience is Up to YOU http://www.perfectcustomerexperience.com/2013/03/credibility-trust-and-risk-customer-experience-is-up-to-you/ http://www.perfectcustomerexperience.com/2013/03/credibility-trust-and-risk-customer-experience-is-up-to-you/#comments Sat, 30 Mar 2013 13:18:07 +0000 Dale Wolf http://www.perfectcustomerexperience.com/?p=4224 B2B buyers realize that they are making decisions that carry a risk to their companies, and to their ...Continue Reading

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]]> http://www.perfectcustomerexperience.com/2013/03/credibility-trust-and-risk-customer-experience-is-up-to-you/feed/ 0 The Giant Sucking Sound: 10 Insights on the Customer Revolution http://www.perfectcustomerexperience.com/2013/03/10-insights-on-the-customer-revolution/ http://www.perfectcustomerexperience.com/2013/03/10-insights-on-the-customer-revolution/#comments Wed, 20 Mar 2013 22:10:09 +0000 Dale Wolf http://www.perfectcustomerexperience.com/?p=4201 Businesses that fail to focus on customer experience will hear a giant sucking sound from their vanishing profitability–Mark ...Continue Reading

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]]> http://www.perfectcustomerexperience.com/2013/03/10-insights-on-the-customer-revolution/feed/ 0 6 Processes to Help Manufacturers Improve Customer Experience http://www.perfectcustomerexperience.com/2013/03/6-processes-to-help-manufacturers-improve-customer-experience/ http://www.perfectcustomerexperience.com/2013/03/6-processes-to-help-manufacturers-improve-customer-experience/#comments Wed, 13 Mar 2013 19:55:12 +0000 Dale Wolf http://www.perfectcustomerexperience.com/?p=4181 Modern manufacturing makes modern life possible. It provides manufacturing executives with tools to accelerate a growing, stable economy out of the ...Continue Reading

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]]> http://www.perfectcustomerexperience.com/2013/03/6-processes-to-help-manufacturers-improve-customer-experience/feed/ 0 B2B Buyers Kick Your Tires INVISIBLE to you … What you can do about it! http://www.perfectcustomerexperience.com/2013/02/b2b-buyers-kick-your-tires-invisible-to-you-what-you-can-do-about-it/ http://www.perfectcustomerexperience.com/2013/02/b2b-buyers-kick-your-tires-invisible-to-you-what-you-can-do-about-it/#comments Sat, 23 Feb 2013 22:21:39 +0000 Dale Wolf http://www.perfectcustomerexperience.com/?p=4121 B2B buyers are great at kicking the tire well before they are ready to talk to your sales ...Continue Reading

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]]> http://www.perfectcustomerexperience.com/2013/02/b2b-buyers-kick-your-tires-invisible-to-you-what-you-can-do-about-it/feed/ 0 Knowledge Technologies and the Customer Experience http://www.perfectcustomerexperience.com/2013/02/knowledge-technologies-and-the-customer-experience/ http://www.perfectcustomerexperience.com/2013/02/knowledge-technologies-and-the-customer-experience/#comments Sun, 10 Feb 2013 22:53:49 +0000 Dale Wolf http://www.perfectcustomerexperience.com/?p=4109 Peter Drucker knew it and said it in 1999. Not the first. Not the last. But his voice ...Continue Reading

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]]> http://www.perfectcustomerexperience.com/2013/02/knowledge-technologies-and-the-customer-experience/feed/ 0 Zero defects. Absolute accuracy. All the time. http://www.perfectcustomerexperience.com/2013/02/zero-defects-absolute-accuracy-all-the-time/ http://www.perfectcustomerexperience.com/2013/02/zero-defects-absolute-accuracy-all-the-time/#comments Sun, 03 Feb 2013 19:22:48 +0000 Dale Wolf http://www.perfectcustomerexperience.com/?p=4099 Worldwide, up to two-thirds of all customers leave due to poor customer service; a level that fails to ...Continue Reading

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]]> http://www.perfectcustomerexperience.com/2013/02/zero-defects-absolute-accuracy-all-the-time/feed/ 0 Is Your Customer Profitability a Broken Engine? http://www.perfectcustomerexperience.com/2013/02/is-customer-profitability-like-a-broken-engine/ http://www.perfectcustomerexperience.com/2013/02/is-customer-profitability-like-a-broken-engine/#comments Sun, 03 Feb 2013 19:01:58 +0000 Dale Wolf http://www.perfectcustomerexperience.com/?p=4090 Customer profitability is a fragile thing. If not maintained, it can go the same way as a car ...Continue Reading

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]]> http://www.perfectcustomerexperience.com/2013/02/is-customer-profitability-like-a-broken-engine/feed/ 0 A Corporate Culture Riveted on Customer Understanding http://www.perfectcustomerexperience.com/2013/02/a-corporate-culture-riveted-on-customer-understanding/ http://www.perfectcustomerexperience.com/2013/02/a-corporate-culture-riveted-on-customer-understanding/#comments Sun, 03 Feb 2013 18:31:44 +0000 Dale Wolf http://www.perfectcustomerexperience.com/?p=4087 It is a safe bet that if your internal culture is “what’s good for us” rather than “what’s ...Continue Reading

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]]> http://www.perfectcustomerexperience.com/2013/02/a-corporate-culture-riveted-on-customer-understanding/feed/ 0 Aspirations and Understanding Customers http://www.perfectcustomerexperience.com/2013/02/do-you-really-understand-your-customers/ http://www.perfectcustomerexperience.com/2013/02/do-you-really-understand-your-customers/#comments Sun, 03 Feb 2013 18:26:35 +0000 Dale Wolf http://www.perfectcustomerexperience.com/?p=4082 B2B executives all have aspirations for success; many do not realize that achieving aspirations cannot be a one-sided ...Continue Reading

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]]> http://www.perfectcustomerexperience.com/2013/02/do-you-really-understand-your-customers/feed/ 0 The Power of Good or Evil http://www.perfectcustomerexperience.com/2013/01/the-power-of-good-or-evil/ http://www.perfectcustomerexperience.com/2013/01/the-power-of-good-or-evil/#comments Thu, 17 Jan 2013 21:08:38 +0000 Dale Wolf http://www.perfectcustomerexperience.com/?p=4073 There are plenty of impediments to delivering a great customer experience—most of them happen inside the organization For ...Continue Reading

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]]> http://www.perfectcustomerexperience.com/2013/01/the-power-of-good-or-evil/feed/ 0 The Role Executives Play in Creating Successful Brands http://www.perfectcustomerexperience.com/2013/01/the-role-executives-play-in-creating-successful-brands/ http://www.perfectcustomerexperience.com/2013/01/the-role-executives-play-in-creating-successful-brands/#comments Mon, 07 Jan 2013 16:26:13 +0000 Julianna Davies http://www.perfectcustomerexperience.com/?p=4061 By Juliana Davies, Contributing Author Laying the foundation for a recognizable brand is often overlooked by inexperienced entrepreneurs. ...Continue Reading

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]]> http://www.perfectcustomerexperience.com/2013/01/the-role-executives-play-in-creating-successful-brands/feed/ 0 Driving Engagement in the Contact Center http://www.perfectcustomerexperience.com/2012/11/driving-engagement-in-the-contact-center/ http://www.perfectcustomerexperience.com/2012/11/driving-engagement-in-the-contact-center/#comments Wed, 28 Nov 2012 22:53:59 +0000 Randy Saunders http://www.perfectcustomerexperience.com/?p=4036 Brian Flagg , author of “Contact Center Excellence: Standing Out From The Crowd,” offers a set of principles ...Continue Reading

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]]> http://www.perfectcustomerexperience.com/2012/11/driving-engagement-in-the-contact-center/feed/ 0 How to do Social Selling that also Improves the Customer Experience http://www.perfectcustomerexperience.com/2012/10/how-to-do-social-selling-that-also-improves-the-customer-experience/ http://www.perfectcustomerexperience.com/2012/10/how-to-do-social-selling-that-also-improves-the-customer-experience/#comments Sat, 13 Oct 2012 21:32:33 +0000 Dale Wolf http://www.perfectcustomerexperience.com/?p=4012 Here’s the problem with B2B selling today.  Eighty percent of buyers journey through their buying process without contacting ...Continue Reading

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]]> http://www.perfectcustomerexperience.com/2012/10/how-to-do-social-selling-that-also-improves-the-customer-experience/feed/ 2 Content has Always been King of Marketing. It’s just Different Today. http://www.perfectcustomerexperience.com/2012/10/content-has-always-been-king-of-the-marketing-its-just-different-today/ http://www.perfectcustomerexperience.com/2012/10/content-has-always-been-king-of-the-marketing-its-just-different-today/#comments Sun, 07 Oct 2012 21:13:10 +0000 Dale Wolf http://www.perfectcustomerexperience.com/?p=3998 The power of unique, quality content used to support B2B marketing strategies has been self-evident as a way ...Continue Reading

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]]> http://www.perfectcustomerexperience.com/2012/10/content-has-always-been-king-of-the-marketing-its-just-different-today/feed/ 1 Marketing the Customer Experience: Contextual Profiling Techniques http://www.perfectcustomerexperience.com/2012/10/marketing-the-customer-experience-contextual-profiling-techniques/ http://www.perfectcustomerexperience.com/2012/10/marketing-the-customer-experience-contextual-profiling-techniques/#comments Sun, 07 Oct 2012 17:09:06 +0000 Dale Wolf http://www.perfectcustomerexperience.com/?p=3989 Most online advertising (Google Adwords or similar relevance-based ads on LinkedIn, Twitter, Facebook, etc.) are what many marketers ...Continue Reading

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]]> http://www.perfectcustomerexperience.com/2012/10/marketing-the-customer-experience-contextual-profiling-techniques/feed/ 0 Things I have Learned While Not Blogging for Nearly 70 days http://www.perfectcustomerexperience.com/2012/10/things-i-have-learned-while-not-blogging-for-nearly-70-days/ http://www.perfectcustomerexperience.com/2012/10/things-i-have-learned-while-not-blogging-for-nearly-70-days/#comments Sat, 06 Oct 2012 22:09:53 +0000 Dale Wolf http://www.perfectcustomerexperience.com/?p=3977 Life can crowd out things of great importance. I miss writing with frequency. Blogging sharpens my listening and ...Continue Reading

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]]> http://www.perfectcustomerexperience.com/2012/10/things-i-have-learned-while-not-blogging-for-nearly-70-days/feed/ 0 My Incredible Disappearing Act http://www.perfectcustomerexperience.com/2012/07/my-incredible-disappearing-act/ http://www.perfectcustomerexperience.com/2012/07/my-incredible-disappearing-act/#comments Tue, 31 Jul 2012 19:16:22 +0000 Dale Wolf http://www.perfectcustomerexperience.com/?p=3967 Sorry to have vacated you all since April. Unfortunately, I had a serious fall that cracked (ouch!) a ...Continue Reading

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]]> http://www.perfectcustomerexperience.com/2012/07/my-incredible-disappearing-act/feed/ 0 Pros and Cons of Competition in the Workplace http://www.perfectcustomerexperience.com/2012/07/pros-of-competition-in-the-workplace/ http://www.perfectcustomerexperience.com/2012/07/pros-of-competition-in-the-workplace/#comments Tue, 31 Jul 2012 18:55:34 +0000 Alexis http://www.perfectcustomerexperience.com/?p=3963 Article by Alexis Thompson 1. Higher Level of Productivity Tough competition among employees breeds productivity in the workplace. ...Continue Reading

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]]> http://www.perfectcustomerexperience.com/2012/07/pros-of-competition-in-the-workplace/feed/ 0 Nothing is More Important to Marketing than Customer Context http://www.perfectcustomerexperience.com/2012/04/nothing-is-more-important-to-marketing-than-customer-context/ http://www.perfectcustomerexperience.com/2012/04/nothing-is-more-important-to-marketing-than-customer-context/#comments Sun, 15 Apr 2012 11:51:58 +0000 Dale Wolf http://www.perfectcustomerexperience.com/?p=3891

By Dale Wolf Context is the connector to the customer. It establishes relevance to what the customer needs ...Continue Reading

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]]> http://www.perfectcustomerexperience.com/2012/04/nothing-is-more-important-to-marketing-than-customer-context/feed/ 0 Cause and Effect of Marketing Activities http://www.perfectcustomerexperience.com/2012/04/cause-and-effect-of-marketing-activities/ http://www.perfectcustomerexperience.com/2012/04/cause-and-effect-of-marketing-activities/#comments Sun, 15 Apr 2012 10:25:28 +0000 Dale Wolf http://www.perfectcustomerexperience.com/?p=3875

By Dale Wolf What brings a prospect into a buying cycle? The choices a prospect makes to satisfy ...Continue Reading

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