The Dysfunctional Difference
With over 40 years working in marketing and sales with national and regional companies, my observations blend into certain realities.
A lot of companies are dysfunctional.
They were dysfunctional then and years later, they still are.
A few do almost everything right.
There are profound differences in how these two types of companies go about creating value for their customers and provide positive customer experiences.
These differences determine how different companies generate economic value — by first creating a valued customer experience. But for all the words written about customer experience, so few seem yet to get the message.
A massive study by the ... Read More