“All About Me” kind of content must include the context of individuals, or clusters of similar individuals. Context is the interrelated conditions in which information or activity exists with other situational events that impact decision-making and the final outcome.
All consumption occurs within a context.
The more you understand customer context, the less information customers have to supply to you and the better you can serve them. That’s easier for them and easier for you. One way to get a handle on the context of a buyer is to watch what they do on your website. If you have a good marketing automation system such as Eloqua or one of Eloqua’s competitors, you can analyze their online behavior.
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