Measuring online influence using Klout, PeerIndex, and analytics from many other firms competing in the emerging influence management market is growing fast and getting the attention of large investors. Klout raised $8.5M in January, 2011 in a funding round led by two prestigious venture capital firms, Kleiner Perkins Caufield & Byer (KPCB) sFund™ and Greycroft Partners. From a marketing, selling, and service standpoint the value of influence scores is being debated daily on Quora and ... Read More
Tag Archives: Facebook
Nine Strategies to Tie Your Social Media Efforts to Sales and Customer Service
Social media is enough to make any Marketing VP think they’ve found the Promised Land. Online global communities with easy access, no cost to participate and literally millions of people and companies joining every month, driving traffic estimates to the stratosphere. Social networks and their blistering growth is ... Read More
Why A Company’s Loudest Critics Could Be Their Best Innovators
The knee-jerk reaction of many company execs is to silence the loudest critics their companies have. From the diplomatic to demanding, the approaches vary but the message often delivered to critics is the same: be gentle in your criticisms and generous in your praise – or go away. Even in 2010 when blogs get much more traffic that newspaper websites, more time is spent on the Internet than watching television, and Facebook and Twitter both have more users than some nations have populations, companies are still ignoring their customers’ voices just because they are not positive. What an opportunity to connect with customers and learn to improve.
Critics Can Be A Great Catalyst For Growth
The natural inclination of any one in marketing, product ... Read More
Social Networks and Trust
By Dale Wolf
I approach social networks with a simple rule: never write anything that would embarrass my mother, wife or children. Actually that’s a pretty good rule for life in general, as well as putting comments into online media. The stuff you find on any of my blogs, or the comments I make on other blogs, or my profile information on LinkedIn or FaceBook play by my simple rule.
But a lot of peer-to-peer social network users write stuff that surely later in life they will regret. When they have a change of mind and want to delete this kind of material, they should be able to do so.
The Washington Post and Paul Greenberg give us all a good reason to live by my simple rule:
On Friday, an op. ed. ... Read More