Bright glimmers of hope are starting to radiate from what had been some ominous, dark clouds of an economy that looked to be in retreat. Jobs continue to be created, industrial production is nearly back to its pre-recession levels, blue-chip stocks have re-couped their losses, and consumer confidence is finally climbing. These are the glimmers of hope that show an economy on the ... Read More
Bottom Line: Investing first in the quality of customer experience, not cost reduction of quantity of transactions, will determine who attracts and keeps the most customers in 2012.
Real influence is based on trust, not how many times you were re-tweeted or someone liked your update on Facebook.
Nearly every marketing manager, director or VP who is attending my MBA class in International Marketing tells me that increasingly larger percentages of their budgets go to digital over traditional marketing. The primary driver is social media and the urgency to stay on top of what is going on with Facebook, Twitter, YouTube, and the relentless need for content to fuel their corporate blogs.
The students in my class are divided on the value of corporate blogs however; some see it as critical for defining thought leadership and others use them purely for Search Engine Optimization (SEO). While they are split on this issue, the class is unanimous that the era of digital marketing driven by social media is here and moving very fast.
What does Success Look Like in ... Read More
Moms have a knack for making learning so fun and real that their lessons just stick with you. They teach through brilliant, hands-on examples. Moms have the advantage of using life as their textbook, what happens to you as the lesson plan, and their absolute, unwavering loyalty as the foundation for growing.
The knee-jerk reaction of many company execs is to silence the loudest critics their companies have. From the diplomatic to demanding, the approaches vary but the message often delivered to critics is the same: be gentle in your criticisms and generous in your praise – or go away.
There are an outstanding series of videos sponsored by the Stanford Technology Ventures Program. One in particular is outstanding in the area of early adopter’s contributions to a start-up trying to sell software over the Internet. It features Eric Ries, co-founder and CTO of IMVU, best-selling author and board member for several companies.
We’re all getting reminded every day to take ownership of our digital brands and jump on social networks. For companies the pressure they put on themselves is enormous. So strong in fact that I’ve heard of CEOs monitoring follower counts on their corporate Twitter ... Read More
Walking through the doors of the Siemens Energy and Automation Plant in Norwood, Ohio you immediately get a sense of the legacy this manufacturing plant has and the intense, even obsessive focus on customers driving it into the future. This plant has been in continuous operation for over 100 years at this location and is the leading producer of electric motors in North America. There are plaques just outside the front door older than anyone reading this, and inside there is this obsessive focus on excelling at each engine manufacturing task to delight customers.
What amazed me about my visits there was how obsessed the culture of this manufacturing plant is with their ... Read More