By Dale Wolf
The Net Promoter Score, of course, is based on a single question: "would you recommend us to your friends and colleagues?"
I love the simplicity of this Net Promoter Score method. In the end, of course, it is only one of many questions we need to ask to understand our customers … but it is at least one question that should always be asked. And the answer to this question is a tell-tale sign as to whether or not we are creating customer advocates.