Social networking is going well beyond Facebook and MySpace into corporate community building.
The New York Times announced on its NYTimes.com website that they are launching a public beta social network called "TimesPeople." This social networking site lets Times readers connect and share comments about Times’ content and topics of interest. TimesPeople also allows readers to share ratings and recommendations of movies, theater, restaurants and hotels. Members of TimesPeople may also have profile pages, which display their public actions and the actions of other users. Readers can sign up for the social networking site at www.nytimes.com/timespeople.
Cincom Systems has also launched a domain on Twitter … www.twitter.com/cincom … where visitors can stay in touch with happenings at the 40-year old software company. This type of Twitter corporate site is especially good for keeping journalists up to speed — already Walll Street Journal, CNET News, Information Week, Harvard Business Review, Computer World and Gartner are following the tweets at the site. The Twitter site is managed by Cincom PR Director Steve Kayser.