The Perfect Customer Experience

Turning Satisfied Customers into Customer Advocates – Dale Wolf, Editor

The Perfect Customer Experience - Turning Satisfied Customers into Customer Advocates – Dale Wolf, Editor

RSS and Podcasts Cited as Best Value in the Web 2.0 World

First, a few facts from Forrester about ROI from Web 2.0 strategies, and then my two cents worth on the findings:

According to a new study by Forrester. much of the value of a Web 2.0 deployment is incremental and "soft" in nature, and as a result, clear business value measurement remains elusive.

Despite this challenge, the 275 IT decision-makers that Forrester recently surveyed indicated that not all Web 2.0 is created equal.

Among current users, Really Simple Syndication (RSS) and podcasting show the highest average business value, while social networking and blogging show the lowest
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We do find, however, that those firms with the largest number of tools deployed see the best ... Read More