By Randy Saunders
Today’s consumer expects a convenient shopping experience that seamlessly spans all retail channels. For example, a shopper may utilize the web, the store, and the call center to:
This is becoming more and more common. According to a ... Read More
Randall Stross wrote a great piece in yesterday’s New York Times as recounted by Andrea Learned on Marketing Profs site. The quote from the Times that I most appreciated: With regard to the Apple store’s "Genius Bar," what other brand would think/commit to dedicating more than half of its retail staff to post-sales service?
Does it take a rock to fall on the rest of us?
The rest of Andrea’s posting does a nice job of showing how Apple sells to women. Another example we could all learn from. ... Read More
