Randall Stross wrote a great piece in yesterday’s New York Times as recounted by Andrea Learned on Marketing Profs site. The quote from the Times that I most appreciated: With regard to the Apple store’s "Genius Bar," what other brand would think/commit to dedicating more than half of its retail staff to post-sales service?
Does it take a rock to fall on the rest of us?
The rest of Andrea’s posting does a nice job of showing how Apple sells to women. Another example we could all learn from.