The Perfect Customer Experience

When Customers Become Advocates For Your Brand

Why Sales 101 No Longer Works

By Thomas A. Freese

To me, it’s ironic that the world of strategic sales training has stayed pretty much the same over the last 15 years, but for most companies, the selling environment has changed dramatically. Consequently, salespeople are having to work harder to penetrate new accounts, while prospective customers are working even harder to keep salespeople at bay.

Don’t blame the customer. In the past decade, downsizing and acquisitions have burdened corporate decision-makers with greater responsibility, oftentimes ... Read More

Switch to our mobile site