The Perfect Customer Experience

Turning Satisfied Customers into Customer Advocates – Dale Wolf, Editor

The Perfect Customer Experience - Turning Satisfied Customers into Customer Advocates – Dale Wolf, Editor

Kayser Hits the Bullseye

My colleague Steve Kayser, editor of Expert Access, set the record straight for newbies in the PR world in a cover story for Media Bullseye. His conclusion, writing simple news is really complex. Do it wrong and the experience wilts fast.

Steve says a big part of the reason for the complexity of PR these days: "It’s more from the frenetic pace of change in the PR industry. Blogs, Vlogs, Podcasts, Social Media, SEO, SEO PR, Tags, and on and on and on. The technology changes alone can be daunting or intimidating."

I say AMEN to that. All of us in marketing communications are feeling this pace of change. We have to master the intricacies of our own company’s products ... Read More

Corporate Gobbledygook Kills the Customer Experience Before it Even Begins

David Meerman Scott, a friend of mine and a top-notch communications consultant and author of three books, has really put marketers and marketing writers on the spot. He did it in an article he wrote for Cincom’s Expert Access newsletter. Let me give you a taste of Scott’s challenge, which by the way, is backed by considerable research he did in preparing the article.

David writes:

Oh jeez, not another flexible, scalable, groundbreaking, industry-standard, cutting-edge product from a market-leading, well-positioned company! Ugh. I think I’m gonna puke! Just like with a ... Read More