By Louis Columbus

Social media is enough to make any Marketing VP think they’ve found the Promised Land. Online global communities with easy access, no cost to participate and literally millions of people and companies joining every month, driving traffic estimates to the stratosphere. Social networks and their blistering growth is ... Read More

The knee-jerk reaction of many company execs is to silence the loudest critics their companies have. From the diplomatic to demanding, the approaches vary but the message often delivered to critics is the same: be gentle in your criticisms and generous in your praise – or go away.

Louis Columbus
Cincom Systems

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Social networking is going well beyond Facebook and MySpace into corporate community building.

The New York Times announced on its NYTimes.com website that they are launching a public beta social network called "TimesPeople." This social networking site  lets Times readers connect and share comments about Times’ content and topics of interest. TimesPeople also allows readers to share ratings and recommendations of movies, theater, restaurants and hotels. Members of TimesPeople may also have profile pages, which display their public actions and the actions of other users. Readers can sign up for the social networking site at ... Read More