By Randy Saunders
This week Satmetrix released a study that explores the relationship between Net Promoter® and Word of Mouth in the business-to-consumer wireless Industry.
Net Promoter is a discipline that provides a proven approach for measuring and improving customer loyalty. The Net Promoter Score compares the number of “Promoters” (those who are highly likely to recommend a company and/or its products) to the number of “Detractors” (those who are unlikely to recommend a company and/or products) within an organization’s ... Read More
